GROUP CLAIMS NESTLE PREYING ON BX LATIONS WITH BOTTLED WATER
BY DANIEL BEEKMAN (NYDN)
Food and beverage giant Nestlé is preying on Latinos in the Bronx by selling them bottled water, a watchdog group claims.
Nestlé opened the country’s first Pure Life bottled water store in Longwood two years ago and has used Spanish television commercials to market the water to Latinos as a healthy product.
But Pure Life water is sourced from public water systems and is no better than tap water, which is free, according to Corporate Accountability International, a Boston-based watchdog group.
The group led a protest outside the Southern Blvd. store on Wednesday and conducted blind taste tests for passersby.
